5 Steps to a UGC Creator Career: Personal Experience and a Step-by-Step Plan

Step 1. Define Your Goal and Niche

Before you start filming, ask yourself: what kind of brands do you want to work with?

Popular niches to start with:

• Gastro: food, restaurants, delivery
• Beauty: skincare, cosmetics
• Fashion: clothing, accessories
• Health: supplements, sports, wellness
• Lifestyle: travel, home, interior
• Apps: mobile applications and services

Pick 1 or 2 niches that genuinely resonate with you. This matters because your first content will be built around them, and you need to actually enjoy it.

Step 2. Build a Plan from A to B

Random actions don't lead to results. Visualize your path by literally drawing it out or writing it down:

• Where you are right now (no portfolio, no clients)
• Where you want to be in 1 to 3 months (first orders, stable income)
• What specific steps will take you from one point to the other

When the plan is right in front of you, you stop getting lost and stop falling into procrastination.

Step 3. Build Your Technical Foundation

Social Media Pages
Set up professional accounts on Instagram and/or TikTok. Before you start designing your profile, spend an hour studying other UGC creators: how they describe themselves in their bio, what content they post, and how they lay out their page.

Portfolio
Your portfolio is your business card. There are a few options:

• Canva: fast and free
• A personal website: a bit more involved, but looks more professional
• A dedicated Instagram page: can also work really well

If you don't have a portfolio yet, don't wait. Grab a moisturizer, a cup of coffee, or any product you have at home and shoot it. Put it together as a proper UGC video. Brands look at the quality of your concept and your footage, not whether someone paid for that content before.

Step 4. Land Your First Orders

Here's what actually works, from personal experience:

• Threads: post about yourself consistently, engage in the comments, and put yourself out there
• Facebook: this one worked for me personally. Freelancer groups, service offer posts, and networking in niche communities
• Agencies: look for digital agencies in your city or country and reach out to them directly
• Freelance platforms: Fiverr, Contra, Billo, #paid, and others
• Networking: ask other UGC creators which brands they have worked with or would like to work with. People are more willing to share than you'd expect.

Step 5. Mindset: Don't Give Up at the Start

This is probably the most important step. Out of 100 to 150 applications, only 5 to 10% will get a response. And that's completely normal. It doesn't mean you're a bad creator. It's just how this market works.

What that looks like in practice:

• You sent 20 applications and heard nothing back: that's not failure, that's the beginning
• You got rejected: that's fine, on to the next one
• One "yes" out of 30 tries: that's already a result

And one more thing. No plan works without energy. The simplest fix for motivation is exercise. Right now, before you close this article, do 5 minutes of movement. Seriously. It resets your head better than any motivational video ever will.

And finally: everything will work out, and it will happen at the right time. Not someone else's timeline, but yours. I invite you to follow along on Instagram and YouTube.